The answer to “how much is a Labubu” isn’t a single number—it’s a three-tier market split between official retail, resale markups, and regional pricing quirks. Understanding the difference between these tiers could save you a lot of money whether you’re trying to snag one for yourself or wondering why friends are willing to pay triple the retail price.

4 related posts

Blind box price (US, official): $27.99 ·
Set of 6 price (US, official): $167.94 ·
Resale price range (US): $40 – $60+ ·
Price range in Ireland (stores): €10 – €30

Quick snapshot

1Confirmed facts
2What’s unclear
  • Exact resale markup for secret or limited edition Labubus
  • Amazon UK pricing due to third-party sellers
  • Current stock levels at Dublin retailers in 2025
3Timeline signal
4What’s next
  • Monitor Pop Mart restocks on official channels
  • Avoid unverified sellers; check for CCPC safety guidance
  • Likely continuation of resale premium as demand outpaces supply

Five price points, one pattern: the official retail price is the baseline, but where you buy and when determines what you actually pay.

Label Value
Official US price (blind box) $27.99
Official US price (set of 6) $167.94
Typical resale price $40 – $60+
Irish store price range €10 – €30
Industry revenue generated $1.6 Billion
Irish standard mini (2025) €18 – Irish Examiner (established Irish news outlet)
Irish premium version (2025) €90 – Irish Examiner
14-box set on Pop Mart Ireland €252 – Irish Examiner

How Much Does a Genuine Labubu Cost?

Official Pop Mart pricing for Labubu blind boxes and sets

  • Single blind box on Pop Mart US: $27.99 – Pop Mart official store (brand’s direct e-commerce)
  • Set of six: $167.94 – Pop Mart official

The official US prices are the cleanest reference point. Pop Mart sells directly through its website, and these are the numbers that appear on product pages. For comparison, a single blind box on Amazon UK can cost more, often because third-party sellers add a margin. Travel Times (Irish travel guide) notes that Pop Mart’s UK webstore offers fixed RRP but shipping to Ireland may add customs charges. The pattern is clear: official retail is the floor, not the ceiling.

The upshot

For the average buyer, the $27.99 blind box is the only way to get a genuine Labubu at retail. Resale prices are for collectors willing to pay for immediacy or rarity.

The implication: buying direct from Pop Mart remains the cheapest route for anyone patient enough to wait for restocks.

Labubu price range on Amazon UK

  • Amazon UK listings vary widely; limited official stock replenishment
  • Third-party sellers often price above retail

Amazon UK is a mixed bag. Some listings mirror Pop Mart’s official prices, but many are resellers. Travel Times (Irish travel guide) recommends checking seller ratings and avoiding anything far below retail—counterfeits are known to appear. The takeaway: Amazon is convenient, but not always cheaper or safer than buying directly.

How Much Does a Real Labubu Doll Cost on the Resale Market?

Resale vs. retail price gap explained

  • Resellers often start at $40, reaching $60+ – Reddit user community (discussion forum)
  • Some users report paying $9–$18 at gas stations or direct purchase – Reddit
  • Scarcity and hype drive resale markup

The gap between retail and resale is striking. On r/labubu (community forum), collectors share stories of paying $40 to $60 from resellers, while a lucky few snag genuine dolls for under $20 at convenience stores. The difference comes down to availability: official drops sell out fast, and the secondary market fills the gap at a premium. Irish market data from Irish Examiner (established Irish news outlet) shows that some popular models on eBay reached about €900.

What to watch

Counterfeit Labubus are already in Irish stores, warns the CCPC (Ireland’s consumer protection regulator). Paying below €10 is a red flag for authenticity.

The catch: urgency and scarcity are what inflate resale prices—buyers who wait for official drops avoid the markup entirely.

How to identify genuine Labubu products

  • Genuine Labubu has distinct packaging and serial numbers
  • Extremely low prices (under €10) may indicate counterfeit

The best indicator is the source. Genuine Labubus come in branded blind boxes with a printed serial number and Pop Mart logo. The CCPC (Ireland’s consumer protection regulator) advises checking for official packaging and buying from authorised retailers. If the price is too good to be true—say, €5—you’re likely looking at a fake.

Why Is Labubu so Expensive?

Scarcity and limited drops

  • Limited drops and one-in-168 chance for special editions – Irish Examiner
  • Official stock sells out within hours

Scarcity is baked into the product. Pop Mart releases limited runs, and some figures have a 1-in-168 pull rate from blind boxes, according to Irish Examiner (established Irish news outlet). When demand exceeds supply, resale prices climb. The 14-box set at €252 on Pop Mart Ireland sold out quickly, as reported by the same source.

Viral TikTok trend driving demand

  • Labubu trend generated $1.6 Billion according to industry reports
  • Scarcity of official stock fuels secondary market premiums
  • Retail price is moderate; high prices are resale-driven

The TikTok effect is real. Labubu videos have racked up billions of views, turning the doll into a pop culture phenomenon. E! Online (entertainment news outlet) reported that the trend generated $1.6 billion in revenue. But that revenue isn’t just from retail—it includes the inflated resale market. The brand’s own prices are reasonable; the crazy numbers come from scarcity and hype.

How Much Is Labubus in Ireland?

Where to buy Labubu dolls in Dublin

  • Forbidden Planet Dublin: blind-box at €19.99 – Travel2Ireland (Irish travel guide)
  • Larger plush version at €77.99 – Travel2Ireland
  • Dublin stores generally stock standard minis for €17–€25 – Travel Times (Irish travel guide)

Dublin has a few reliable spots. Forbidden Planet on Stephen’s Street lists standard blind-box Labubus at €19.99, according to Travel2Ireland (Irish travel guide). Larger 37 cm plush versions cost €77.99. Travel Times (Irish travel guide) adds that prices vary by series and retailer, ranging from €17 to €25 for standard minis.

Price range across Irish stores

Irish press coverage confirms a wide spread. Irish Examiner (established Irish news outlet) reported standard minis at €18 during a 2025 Pop Mart release, with a premium version priced at €90. The Sun Ireland (Irish edition of popular tabloid) noted that prices across stores range from €10 to €30. The variation reflects different series, retailer margins, and the difference between official stock and resale.

What Is the Price of an Original Labubu Doll vs. Fake?

How to spot a counterfeit Labubu

  • Genuine Labubu has distinct packaging and serial numbers
  • CCPC warns that fakes exist in Irish stores
  • Inconsistent printing, cheap materials, missing serial number are red flags

The CCPC (Ireland’s consumer protection regulator) has issued a public warning about fake Labubus in Irish stores. Authentic dolls come in sealed blind boxes with the Pop Mart logo, a QR code, and a serial number. Fakes often have sloppy paint, off-colour materials, and no serial number. If the packaging looks flimsy, it’s probably not real.

Price as a heuristic for authenticity

  • Extremely low prices (under €10) may indicate counterfeit
  • Official retail is the safest benchmark

Price is a useful shortcut. Genuine blind boxes rarely dip below €15 in Ireland, according to Travel Times (Irish travel guide). If you see a Labubu for €5 at a market stall, it’s almost certainly a fake. The CCPC advises buying only from authorised retailers like Pop Mart’s online store or trusted physical shops such as Forbidden Planet Dublin.

Confirmed facts

  • Official Pop Mart prices: $27.99 blind box, $167.94 set of six
  • Resale prices start at $40, go to $60+
  • Ireland stores list prices from €10 to €30
  • CCPC warns of counterfeit Labubus in Irish stores

What’s unclear

  • Exact resale markup for limited edition or secret Labubu figures
  • Amazon UK pricing dynamic due to third-party sellers
  • Current stock levels at Dublin retailers in 2025

The pattern: knowing the price range helps flag fakes, but only verified packaging and serial numbers offer certainty.

“A reseller is selling a labubu for $40” … “$9 to 18 dollars tops”

Reddit user community (discussion forum r/labubu)

“A single Blind Box costs $27.99 while a whole set of six is priced at $167.94”

E! Online editorial (entertainment news outlet)

“Prices across different stores in Ireland vary and can range from €10 up to €20 or €30”

The Sun Ireland (Irish edition of popular tabloid)

For anyone looking to buy a Labubu, the market is split between affordable retail and inflated resale. The smartest move is to buy from official Pop Mart channels or trusted Irish retailers like Forbidden Planet Dublin, where you can get a genuine doll for €19.99. Otherwise, you risk paying resale premiums or—worse—ending up with a counterfeit. For shoppers in Ireland, the choice is clear: check authorised stockists first, or pay the scarcity tax later.

Additional sources

reddit.com, etsy.com, canadianglobal.org, czechjournal.org, msn.com, czechjournal.org, yaycork.ie

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Frequently asked questions

Is there a price difference between Labubu and other Pop Mart dolls?

Pop Mart dolls vary by series; Labubu’s specific design and viral popularity often command higher resale prices.

Can I find Labubu for under $20?

It’s possible at retail (official price is $27.99) but very rare on resale. Some users report finding genuine dolls for $9–$18 at gas stations, but authenticity is not guaranteed.

Do Labubu prices change with new releases?

Yes, new series and limited editions can shift both retail and resale prices. Scarcity of older models may increase their value.

What is the most expensive Labubu figure?

Limited edition or “secret” figures can sell for hundreds on the secondary market. A MEGA 1000% version reportedly reached €930 in some listings.

How can I get a genuine Labubu at retail price?

Buy directly from Pop Mart’s website or authorised Irish retailers like Forbidden Planet Dublin. Avoid third-party marketplaces unless verified.

Are Labubu dolls sold in physical stores?

Yes, in Ireland they are available at Forbidden Planet Dublin and other toy/game shops. Availability varies by location and stock.

Does Labubu have a limited edition that costs more?

Yes, special edition Labubus with lower pull rates (1-in-168) and larger sizes command higher prices, both retail and resale.